Promotional activity is on the rise with more than 70% of suppliers increasing activity in the last 12 months and half expecting this trend to continue. Promotions drive volume, but it is crucial to incorporate margins and profit into strategy.
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Optimal price-point for your promotion |
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Promotions that deliver highest volume |
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Optimal promotions for different target groups |
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Whether lowering or raising price results in a higher £ uplift for a given pack |
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Which packs perform best for a given retailer |
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How multi buys compare to slab deals |
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Best options to increase average weight of purchase |
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How much higher / lower purchase intent is for equivalent packs |
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How to influence retailer decisions on promotional strategy |
